Sholeh Meraji Oskouie; mohamad soltanifar; Ali Delavar
Abstract
Social media have provided brand-new capacities for affecting users and leading them toward social action. The aim of the current research was to develop a model of factors affecting the opinion leadership of social media users in creating social action. To this end, a correlational design was adopted ...
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Social media have provided brand-new capacities for affecting users and leading them toward social action. The aim of the current research was to develop a model of factors affecting the opinion leadership of social media users in creating social action. To this end, a correlational design was adopted to describe the relationship between predictor variables of leader’s reputation and attractiveness, expertise, normativity, social status, similarity to users, official media, message characteristics, the users’ influenceability, and criterion variable of dissemination of calls for social action, and simultaneous social action on Instagram social media. A researcher-developed questionnaire whose validity and reliability were confirmed, was filled out by 393 participants. Cronbach’s Alpha for all sub-scales, except for one, was greater than.70. The present research findings showed that opinion leadership on social media did not directly affect the simultaneous social action of users, rather, its influence was mediated by opinion leader’s “reputation and attractiveness”, “users’ influenceability”, and “dissemination of calls for social action”. Also, “message characteristics” had the greatest effect on the opinion leadership. The findings can be employed by educational and scientific centers, and institutions responsible for content production and dissemination, to create simultaneous social action through opinion leadership.
javad daliri; mohamad soltanifar; Ali Akbar Farhangi; hadi khaniki
Abstract
In this article, a favorable model for Iranian domestic media is designed and presented.In this research, according to the exploratory nature of the research, the grounded theory or data theory of the foundation was used. The exploratory method, the method of data collection was done qualitatively and ...
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In this article, a favorable model for Iranian domestic media is designed and presented.In this research, according to the exploratory nature of the research, the grounded theory or data theory of the foundation was used. The exploratory method, the method of data collection was done qualitatively and using interview tools. The statistical sample in this study is 50 people. This research was conducted in three stages of open coding, axial coding and selective coding. In axial coding, 6 main networks, 21 main components and 354 sub-components were identified as components of the new model of the World Media Newsroom to model domestic media. Based on the findings of this research, a four-layer newsroom including production network, product network, distribution network, and audience and customer network is designed. The characteristics of each layer and the relationship between the layers were also described: "Digitization of content production and distribution process", "Interactive content presentation" and cost reduction, agility and speed of news delivery and synergy and convergence in content production and distribution and reliance on artificial intelligence And data mining is one of these features.
Hanieh Haghighinia; Mohsen Rostamy-Malkhalifeh; Mohamad Soltanifar
Abstract
Over the last two decades, the media landscape in the world has changed due to use of the internet and mainly the development of online social networks (OSNs) and has dramatically affected the media production, distribution, and consumption. Hence, media planners should carefully identify appropriate ...
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Over the last two decades, the media landscape in the world has changed due to use of the internet and mainly the development of online social networks (OSNs) and has dramatically affected the media production, distribution, and consumption. Hence, media planners should carefully identify appropriate measures in the decision making process. The first step to change the processes is the information obtained through performance measurement.In this article, the performance of broadcast media has measured on Instagram and Soroush using CCR and BCC models in data envelopment analysis (DEA). Results has measured in the form of input and output-oriented, which called company activity level and audience response level. Then, the results of two models has compared. In fact, the performance of each unit in the optimal use of resources (inputs) to produce outputs (outputs) has evaluated. In this research, the statistical population is Radio and TV channels and these organizations considered as decision-making units (DMUs). Results show that a number of units has identified as efficient on both company activity and audience response level implementing CCR and BCC models. As well, some others have identified as efficient implementing BCC model. Then, the efficient units have been ranked using super-efficiency analysis. Finally, some inefficient DMUs has identified on each OSN individually and an appropriate strategy has introduced in order to improve the performance of inefficient units. This pattern will help media managers in order to identify inefficiency factors in compare of competitors and will become to an efficient DMU.
Amir hossein Shemshadi; Afsaneh Mozaffari; mohamad soltanifar; Ali Akbar Farhangi
Abstract
With the advent of the information age and networked society and the advent of web-based social media and the success of these networks in attracting users, these networks have been able to play a key role in creating different streams and offering different lifestyles. The experience of these two spatializations ...
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With the advent of the information age and networked society and the advent of web-based social media and the success of these networks in attracting users, these networks have been able to play a key role in creating different streams and offering different lifestyles. The experience of these two spatializations and the formation of subcultures appropriate to this space changes people's choices. On the other hand, considering that the social network Instagram is one of the most popular social networks in the world and in Iran, so the purpose of this study is to identify the components of the culture that governs the social network Instagram. This research has a descriptive and survey strategy and since this research is a qualitative research in terms of type,The researcher identified the categories and items of culture in the social network with the help of interviews with experts. In this research, the researcher uses structural analysis method to analyze the data obtained from the interview. According to the data obtained from the interview, the author achieved six cultural components in the social network Instagram, which are; Lack of media literacy, lack of adherence to ethics, extremism, superficiality, participation and assertiveness.
mohadeseh yaghobi; mohamad soltanifar; ali jafari; Jafar Salman Zadeh
Abstract
The purpose of this article is to explain the challenges of the law of dissemination and free access to information in Iran and to evaluate it with the prevailing conditions in the society in Iran in the late fourteenth century. The method of this research is data-based and using the interview technique ...
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The purpose of this article is to explain the challenges of the law of dissemination and free access to information in Iran and to evaluate it with the prevailing conditions in the society in Iran in the late fourteenth century. The method of this research is data-based and using the interview technique to identify the challenges facing the implementation of the law on publication and free access to information in Iran. The statistical population of the research includes experts, communication professors and members of the media. Findings from the analysis of interviews resulted in extracting four main areas of secrecy culture among the officials of organizations, politicization among the media, citizens and the body of government and government, identifying six contexts of law enforcement and finally the limitations and ambiguities in the law of dissemination and free access to Information that does not comply with the nature of the law of dissemination and free access to information.
nematollah fazeli; mohamad soltanifar; Hojjat Ollah Abbasi
Abstract
In addition to producing and publicating information,Social networks are good platforms for organizational management.The Islamic State (ISIS) plans terrorist operations through social networks, especially Facebook and Twitter.The group advances asks such as the recruitment and organization of forces, ...
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In addition to producing and publicating information,Social networks are good platforms for organizational management.The Islamic State (ISIS) plans terrorist operations through social networks, especially Facebook and Twitter.The group advances asks such as the recruitment and organization of forces, planning and implementation of operations, monitoring and control, guidance and leadership, communication and coordination of terrorist operations through telephony in social networks.Twitter and Facebook social networks have goals, benefits and effective performances for the ISIS group .ISIS's goals in these networks include attracting attention, gaining legitimacy and acceptability, identifying, announcing existence and gaining power.Advantages include global audiences, easy access, network power, high speed, horizontal connectivity, inclusive communications, interactive communication, flexible communications and low cost communications.These networks have the informing function, social mobilization and social solidarity for the ISIS terrorist group and advancing its goals on the international scene.This research was conducted to explain the goals, benefits and functions of Twitter and Facebook social networks for the Islamic State's terrorist group with the aim of identifying, controlling and confronting the phenomenon of media terrorism and reducing the damage caused by it.The data of this research have been collected and analyzed through grounded theory and documentary studies.
